For 2012, the province of Newfoundland and Labrador wanted to update the look and feel of their provincial travel guide. A tool for tourists and local adventurers, it was important while updating the design to keep in mind the wealth of information inside needed to be easy to read, understand and navigate.
This design included new detailed maps, a list of exciting activities such as whale watching and trail hiking, plus a guide to historical locations around the province.
TRAVEL GUIDE | The 2012 Newfoundland and Labrador Tourism Provincial Travel Guide.
Art: Beau Turner/Dax Fullbrook
Client: Newfoundland and Labrador Tourism
Agency: Target Marketing
The 2012 redesign included new sections dedicated to each area of the province, with detailed maps, route planners and points of interest.
Art Direction & Graphic Design
Beau Turner 2020