Hollywood movies and high budget recruitment videos don’t always show all the facts of military service such as potential suicide, substance abuse, disability and PTSD issues.
G.I.JIM is a project that was created to interject some truth into the conversation of military service by using modified G.I.JOE figurines to showcase the real issues faced by veterans, current service members and their families.
G.I.JIM | Stunt and PR Campaign.
Art & Copy: Beau Turner
Illustration: Tom Gravestock
Art Direction & Graphic Design
Beau Turner 2020