"Racism divides, football unites."

Electronic Arts came to Miami Ad School looking to use their power and position within the centre of football to be a catalyst for real change in the fight to end racism in football.

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FEARLESS FC | Online, Package, Product and Social Media Campaign.

Art: Beau Turner / Amira Moussa / Anne Jenkins

 Copy: Aman Soin

Strategy: Vivianne Vo / Chelsea Santos / Vanessa Valenzuela

Client: EA SPORTS

School: Miami Ad School Toronto