CanAge is an organization that works to advance the rights and well being of older Canadians. They were looking for some new ways to get younger generations to care and connect with old people. With that in mind we created NEUELDER, a service facilitated by CanAge that connects older Canadians with those facing some of life’s biggest questions.
By submitting a question through a hotline or social media chatbot, a volunteer elder will reply to your questions through social media or with a hand written letter, and if you wish you can request to continue that conversation further, because good advice never gets old.
NEUELDER | Social Media, DM and Print Campaign.
Art & Copy: Beau Turner/Amira Moussa/Julian Weekes/Alandra Monette/Tejasvi Kaler
School: Miami Ad School Toronto
Questions can be submitted on platforms such as Facebook, Twitter and Instagram.
Beau Turner 2020